Zoo It Better Campaign illustrations, website and signage design by Ian Hanson & Mad Genius | Signs produced by A Plus
The Zoo it Better Campaign was probably my favorite project to work on to date. I was a young intern, fresh out of college, eager to make an impression. I was given the responsibility of developing the logo for a campaign to improve the zoo's reputation and attendance. Myself and two other designers developed our own individual mood boards; all appropriate for what the zoo hoped to be able to do with a new look. The client decided to go with what we called the "Zoo 2.0" look. This included clean lines, bright colors, polished edges, and geometric illustrations. The creative director led me through hundreds of sketches for the Zoo It Better logo until we discovered the one you see above.