Live 2014 Jackson Rhythm and Blues Festival stage shot by Tate Nations.
During my time with Maris, West & Baker Advertising, I was able to work closely with the Jackson Convention and Visitor's Bureau of Jackson, MS, on their annual Jackson Rhythm and Blues Festival. In 2014 our creative team created the, "It's Boomin'" tagline. I created the "Boomin'" logo and developed their brand standards for this project. From 2014-2016 I created posters, tee shirts, billboards, and more for this campaign. My designs were also used in commercials, videos, and other merchandise. I also created the phrase that they still use to this day, "It's live, it's legendary, it's BOOMIN'." They're still using this package all these years later.