Brand identity project for the 'Bad Boyz' little league team of Mansfield, Texas. A team my nephew Jaden(#34) happens to play for! And shoutout to my nephew Isaiah, (the tallest person in the picture not standing on the bleachers) assisting with coaching duties. To my beautiful niece, Zuri, modeling her Bad Boyz hoodie!
The team made this logo look great on their way to a championship! Thought behind the logo—they wanted double "B's..." When thinking of how to convey the idea of "bad" without being too obvious, I decided to put edges on the "B's" this creates the illusion of horns (like devil horns—representing bad, not evil). Subtle, clean, clever.