I was excited when I got news that I'd be working on Columbia School District's branding. I was even more excited when I realized it was THAT Columbia. Columbia, MS, where the late great Walter Payton started his legendary football career. Unfortunately for me, they opted to use Kansas State's "Powercat" to represent them, instead of the beautiful and 100% original wildcat you see below.
In honor of Walter Payton, hidden in the design of the wildcat is the number 34. Oh, what could have been... sigh.
